Ingredients

·         3 cups all-purpose flour

·         2 cups granulated sugar

·         2 teaspoons baking powder

·         1/2 teaspoon salt

·         1 container dairy sour cream

·         4 eggs

·         2 teaspoons vanilla extract

·         1-1/4 cups butter or margarine

·         1-2/3 cups HERSHEY'S Cinnamon Chips

·         Powdered sugar

Directions

1. Heat oven to 350°F. Generously grease and flour 12-cup fluted tube pan.

2. Combine 3 cups flour, granulated sugar, baking powder and salt in large bowl. Beat sour cream, eggs and vanilla with fork or whisk in medium bowl until smooth.

3. Add butter and 1 cup sour cream mixture to flour mixture. Beat on low speed until thoroughly combined; beat 1 minute on high speed. Add remaining sour cream mixture; beat on medium speed until fluffy. Stir together cinnamon chips and remaining 2 tablespoons flour until chips are coated; gently stir into batter. Pour batter into prepared pan.

4. Bake 60 to 70 minutes or until wooden pick inserted in center comes out clean. Cool 20 minutes; remove from pan to wire rack. Cool completely. Sprinkle with powdered sugar, if desired. 12 to 16 servings.